It was an honor for us to collaborate from the very beginning with our friends at BIEN - The Inclusive Motion Design Studio and DEPT on this super strong project for Meta, on the eve of this new version of the Olympics and Paralympics games, which talks about an athlete's emotional journey through their trainings and how they use Facebook and Instagram to connect with other athletes to inspire the next generation.
Our role was to work on the early stages of concept & art direction, character design and then on the art development process for both sets of brand guidelines, alongside a marvelous team of super talented folks and friends.
As always, it has been a trully pleasure!
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Directed by BIEN - The Inclusive Motion Design Studio
Client: Meta | Facebook & Instagram
Agency: DEPT
Head Of Creative Growth: Sean Pryor
Creative Program Manager: Jennifer Chiu
Creative Program Manager: Nicole Rabiu
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Nicole Beyer
Art & Animation Director: Carlos Alegria
Illustration and Design: Felipe Fiori, Claudio Araos, Marco De Masi, Mayukh Goswami, Gabriela Bosco, Gaïa Lamiot, and Franco Vecchi
2D Animators and Compositors: Brittany Penn, Juliana Gorgati, Nili B, Clara Riavec, Peter Lowey, Rohit Kelkar, Deco Daviola, Mylène Cagnoli, Alice Tagliapietra, and Nzuri S. Parker
Sound Design: Box of Toys
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